LEARN HOW TO MONITIZE YOUR SKILL
Unlock the secrets of monetizing your skills! Dive into a transformative learning experience and discover how to turn your expertise into income. Don’t just possess skills—capitalize on them. Join us and learn the art of skill monetization today!
MEET CRAIG STEPHENS
About
Meet Craig Stephens, a seasoned professional with an impressive 40 years of experience in the dynamic world of sales. Throughout this extensive career, Craig Stephens has honed his skills and expertise, becoming a true maestro in the art of driving revenue.
However, his journey doesn’t stop there. Recognizing the evolving landscape of business, Craig Stephens has shifted gears to establish a groundbreaking venture dedicated to empowering professionals and business owners in the small to midsize segment.
As the founder of Sharpening Your Axe, they are on a mission to help fellow entrepreneurs and professionals not just enhance their revenue streams but also discover alternative sources of income, ensuring sustained success in today’s ever-changing business environment.
With a wealth of knowledge and a passion for guiding others toward financial prosperity, Craig is not just a sales veteran; he and his team are a catalyst for transformative growth in the business world.
Moreover, Craig Stephens has harnessed valuable insights from the Value Builder System by John Warrillow. This system is laser-focused on implementing automation and systems within businesses to streamline tasks and processes—from the initial customer touchpoint through the sales and follow-up processes—making them more efficient, predictable, and profitable. The ultimate objective is to diminish the business’s reliance on the owner or owners, enabling them to work less, earn more, and significantly increase the business’s exit value by multiples.
CRAIG STEPHENS
PROFESSIONAL JOURNEY
Craig Stephens has been building high-converting sales funnels for over a decade, specializing in marketing for plastic surgery practices and various businesses, focusing on reputation and branding. Throughout his career, Craig and his team have not only mastered the art of increasing sales through sales funnels but have also delved into optimizing overall company performance for their diverse clientele.
Driven by the desire to share his expertise, Craig founded “Sharpening Your Axe.” This innovative company is dedicated to creating and offering high-value courses tailored for experts and professionals across industries. What sets Sharpening Your Axe apart is its unique approach that captures the expertise of the small to midsize entrepreneur’s success .
He discovered that the demand for online education for those seeking a short cut to success was not just a broad area for the prospective student but was in need of expert instructors that have travel the actual entrepreneurial journey and are willing to share their real life lessons in the form of an online course.
After spending years in the sales arena and subsequently collaborating with small to midsize businesses to strategize their exits, he has uncovered profound insights into the true essence of success. This understanding extends to brick-and-mortar solopreneur shops, online e-commerce ventures in highly targeted yet competitive niches and franchises. Crucially, he has identified patterns, success habits, and insider secrets that can be imparted by authentic entrepreneurs immersed in the journey.
CRAIG STEPHENS
PUBLICATIONS
“Why Every Business Needs a Business Valuation Even If You Think You Will Never Sell”
Book Preview
Owning a business is a significant part of life—sometimes loved, hated, or seen as a cherished accomplishment. Despite the challenges and long hours, the character of a business owner is strong. Whether a sole proprietorship or a partnership, a small-to-midsize business is a vital asset, often determining retirement. Many owners underestimate the need for valuation until exit, believing they know their business’s value. However, real experience proves otherwise.
More About
SHARPENING YOUR AXE
The name “Sharpening Your Axe” comes from the famous story of Abraham Lincoln saying when he taught:
At Sharpening Your Axe, the focus goes beyond mere education – it’s about preparation. The courses echo a narrative of readiness, drawing from real-life experiences of accomplished individuals who have navigated similar paths. These courses provide not just knowledge but the kind of wisdom, shortcuts, and invaluable insights that transcend traditional educational routes. Each course is meticulously crafted to address sought-after answers, and more importantly, they are taught by those who have paved the way to proven success.. With Sharpening Your Axe, be prepared to surpass conventional learning boundaries and gain the essential knowledge needed to excel in your planned endeavors.
He has built his own ecommerce store loaded with courses taught directly by real experts from the position of training just like they would their own son or daughter that wanted to follow in their footsteps . It is designed to deliver true insights learned by being in the trenches.
SKILLS
Sales Expertise
With an impressive 35 years of experience in the dynamic world of sales, Craig Stephens has honed his skills to become a true maestro in driving revenue. His extensive career reflects a deep understanding of the sales process, from cultivating leads to closing deals.
Entrepreneurship and Business Development
Craig Stephens has transitioned from a successful sales career to establish a groundbreaking venture, Sharpening Your Axe. This shift demonstrates his entrepreneurial spirit and business acumen. His ability to navigate the evolving landscape of business speaks to his strategic thinking and adaptability.
Leadership and Team Management
As the founder of Sharpening Your Axe, Craig not only brings individual expertise but also showcases leadership and team management skills. Leading a mission to empower professionals and business owners requires effective communication, strategic direction, and the ability to inspire and guide a team toward shared goals.
Strategic Implementation of Systems
Craig Stephens leverages insights from the Value Builder System by John Warrillow, showcasing a commitment to industry trends. His emphasis on automation and streamlined systems reflects a strategic approach for enhanced efficiency and profitability.
Let's Connect
Ready to elevate your business to new heights? Whether you’re a seasoned entrepreneur seeking innovative strategies or a budding professional looking to sharpen your skills, Craig Stephens and the Sharpening Your Axe team are here for you.